I-Shandong Limaotong i-Social Marketing Alliance yintlangano yokuthengisa eqaliswe nguTong ukukhuthaza nokuthengisa iimveliso kunye neenkonzo zeShandong Limaotong ngoncedo lwemibutho yoluntu. Abantu bezentlalo okanye amashishini anokwazisa abathengi babo eShandong Limaotong. I-Shandong Limaotong ihlawula ipesenti ethile yekhomishini kwaba bantu okanye amashishini ngokusekelwe kwixabiso lokubhengezwa kokuthumela ngaphandle kwaba bathengi kwiqonga leShandong Limaotong.
I-Alliance ithatha indibaniselwano yendlela yokusebenza ye-intanethi kunye ne-offline. Amalungu e-Alliance angangenisa ulwazi lwezibonelelo zabathengi kwi-Intanethi kwaye ajonge ukuthunyelwa kwabathengi abacetyiswayo kunye nemivuzo. Ngeli xesha, iqonga leShandong Limaotong liza kubamba iintlanganiso zomfelandawonye ngaphandle kwe-intanethi rhoqo ukuncoma kunye nokuvuza amalungu omanyano ngeminikelo ebalaseleyo yokusebenza.